As a former HR professional and technical recruiter, I understand the complex relationship between people and technology in the workplace. These days, we all live and work at the intersection of humanity and technology. Having a writer on your side who understands that relationship is the key to setting your organization apart from the competition.

I support growing B2B tech companies with content marketing strategy that drives engagement, builds authority, and generates qualified leads.
For my clients across the B2B tech sector, my ability to understand both the human impact and technical innovation behind your solutions translates into higher engagement, clicks, and conversions.
I dive into the motivation and mechanics behind innovative technology solutions that businesses are using to move forward. I especially enjoy writing about the evolving trends and strategies that help humankind create a more sustainable, productive, and meaningful future for us all.

I work with all my clients to develop creative solutions to a variety of problems, often with a mind to improve customer relationships as well as the bottom line. So, how can I help you?

My services include:

Content writing for all stages of your marketing funnel
Thought leadership content
Content ideation and planning
Employee communications and change management support

I'm known for my uncanny ability to mimic style and tone. I've also been called "the calm within the storm," and receive frequent praise for my communication skills, creative problem-solving, and my big, fat vocabulary.

You don’t have to take my word for it. Hear from some of my clients:

“Cat is an excellent writer, a savvy marketer, professional, timely, and always goes above and beyond on every project. She understands our buyer (she has held roles in HR/Recruiting so she can speak firsthand) and it shows in her writing and her social media content. While her content is engaging and unique, it also generates results: more organic traffic and leads.”
– Joe Matar, Vice President Marketing at Brazen (acquired by Radancy after our engagement)

“Cat asks the right questions and makes thoughtful suggestions to get what she needs to complete each project. Being an excellent writer is table stakes in her profession – it’s her ‘above and beyond’ attitude that makes her one of my go-to resources.”
– Kelley Briggs, Marketing Director at Circles, a Sodexo company

“Cat is one of the most talented writers I’ve ever worked with. She thoughtfully approaches every assignment she undertakes, stays communicative throughout the production process and constantly impresses clients with her ability. I regularly tap Cat for projects that require SME involvement as she is an expert at conducting interviews.”
– Pierce Smith, Senior Editorial Manager II at Skyword

“Cat has the ability to tackle a range of topics, from technical to lifestyle, with ease. Her strong writing, top notch research and clear copy editing skills ensure that she delivers clean, accurate and engaging work every time. You’d be lucky to get her on your team!”
– Liz Alton, content marketing writer and strategist

Home

About

Services

Cat DiStasio

HR Leadership

B2B Tech

Case studies

Journo

All Clips